A Timeline of the Epic Budweiser Trademark Dispute

Some trademark battles take years. Some decades. The trademark dispute between “The King of Beers” and the “Beer of Kings”? Almost a century. The Budweiser trademark dispute has been going on for 77 years. Budweiser Budvar Brewery was founded in 1895 by citizens of Budweis in the Czech Republic and is state-owned. Anheuser-Busch, a brewery Americans all know […]

When is it Just Not Worth the Trademark Fight?

Well intentioned trademark enforcement efforts can sometimes cause unintended collateral damage.  Even a victorious trademark fight can be accompanied by a PR nightmare. In some cases, the PR problems can cost more than a legal battle. Brand defense is a noble effort, but not if the PR damage is too great. Take Vail Resorts’ trademark application for the words ‘Park […]

Vaping Trademarks : How Much Juice Remains?

If you’ve ever been walking across a parking lot and wondered “what the heck smells like marshmallows?” then you have noticed the rise of the e-cigarette or “vaping” trend. Like we did with craft beer a few months back, we decided to look into USPTO applications for vaping trademarks as an indicator of growth in […]