Well intentioned trademark enforcement efforts can sometimes cause unintended collateral damage. Even a victorious trademark fight can be accompanied by a PR nightmare. In some cases, the PR problems can cost more than a legal battle. Brand defense is a noble effort, but not if the PR damage is too great. Take Vail Resorts’ trademark application for the words ‘Park […]
If you’ve ever been walking across a parking lot and wondered “what the heck smells like marshmallows?” then you have noticed the rise of the e-cigarette or “vaping” trend. Like we did with craft beer a few months back, we decided to look into USPTO applications for vaping trademarks as an indicator of growth in […]
Anytime there’s a catchy new buzzword making headlines, you can bet there will be a slew of trademark filings. More and more, we’ve seen the trend of someone or multiple someones trying to register a trademark for some news item, meme, or new buzzword. Brexit, the term dubbed for Britain leaving the European Union, is no […]
The number of hours you bill per week is a common concern in the life of a lawyer – especially if you work in a law practice with other lawyers. It can be a pain to always watch the clock and tricky to estimate costs to clients. Billing by the hour and watching the clock is […]
Client intake, time tracking, deadlines, filings, defense monitoring… there’s a lot that Trademark Attorneys have to keep track of on a regular basis. It takes serious organization skills to be an effective Trademark lawyer – or does it? It’s the 21st century! Have you done any research on new law practice technology? Tech-savvy attorneys turn to web based […]
As beer aficionados, we love looking at trademark filings for new beer names. They say naming the beer is the funnest part of the process. We just love discovering the new names before they hit the shelves. In this installment of our New Beer Brands round-up, we have the usual beer lingo word play, but also love, […]
Google’s recent trademark filings provide an interesting window into what the tech giant is thinking about. Recently, it’s been drones! As a multi-national technology company, Google always has (seemingly) a million projects in the works. Beyond the large array of services we all use and love (Gmail, Google Docs, Google Ads), Google also works on larger scale […]