Entries by Ashley Ray

When is it Just Not Worth the Trademark Fight?

Well intentioned trademark enforcement efforts can sometimes cause unintended collateral damage.  Even a victorious trademark fight can be accompanied by a PR nightmare. In some cases, the PR problems can cost more than a legal battle. Brand defense is a noble effort, but not if the PR damage is too great. Take Vail Resorts’ trademark application for the words ‘Park […]

Vaping Trademarks : How Much Juice Remains?

If you’ve ever been walking across a parking lot and wondered “what the heck smells like marshmallows?” then you have noticed the rise of the e-cigarette or “vaping” trend. Like we did with craft beer a few months back, we decided to look into USPTO applications for vaping trademarks as an indicator of growth in […]

20 Law Practice Technology Tools to Use Now

Client intake, time tracking, deadlines, filings, defense monitoring… there’s a lot that Trademark Attorneys have to keep track of on a regular basis. It takes serious organization skills to be an effective Trademark lawyer – or does it? It’s the 21st century! Have you done any research on new law practice technology? Tech-savvy attorneys turn to web based […]

Google Delivery Drones?

Google’s recent trademark filings provide an interesting window into what the tech giant is thinking about.  Recently, it’s been drones! As a multi-national technology company, Google always has (seemingly) a million projects in the works. Beyond the large array of services we all use and love (Gmail, Google Docs, Google Ads), Google also works on larger scale […]