Earlier this week, Facebook filed a trademark application with the U.S. Patent and Trademark Office to use the mark FACEBOOK in connection with Unmanned Aerial Vehicles (UAVs).
So is Facebook looking to keep up with Amazon in the potential use of drones to deliver physical products? Or are they working on data-collecting flying machines, as part of Zuck and Company’s ongoing data collection (and leveraging) mission.
The application itself offers a number of clues. First, it is filed on an Intent to Use basis, meaning that the company is not yet selling any drone-y goods or services under the FACEBOOK mark.
It is filed in trademark International Class 12, which is for physical goods instead or services. And it identifies the goods to be sold as the vehicles themselves. All of this together means that the plans are for Facebook to sell drones products branded with its name.
Here is the content of the application, pretty short and sweet:
Trademark/Service Mark Application, Principal Register
TEAS Plus Application
|Serial Number: 86311282|
|Filing Date: 06/16/2014|
To the Commissioner for Trademarks:
MARK: FACEBOOK (Standard Characters, see mark)
The literal element of the mark consists of FACEBOOK.
The mark consists of standard characters, without claim to any particular font, style, size, or color.
The applicant, Facebook, Inc., a corporation of Delaware, having an address of
1601 Willow Road
Menlo Park, California 94025
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:
For specific filing basis information for each item, you must view the display within the Input Table.
International Class 012: Unmanned aerial vehicles (UAVs)
Intent to Use: The applicant has a bona fide intention to use or use through the applicant’s related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).
The applicant claims ownership of U.S. Registration Number(s) 3041791, 3122052, 3881770, and others.
The applicant’s current Attorney Information:
Aaron M. Fennimore and John W. Crittenden and Janet L. Cullum, Anne H. Peck, Peter J. Willsey, Brendan J. Hughes, Vincent J. Badolato, Todd S. Bontemps, Morgan A. Champion, Susan Piascik Christoff, Ariana Gallisá Hiscott, Katie Krajeck, Chantal Hwang, Timothy Hance, Thomas Hadid, Rebecca Givner-Ford, Katie Krajeck, Heather Dunn Navarro, John P. Oleksiuk, Kathlyn Querubin, Kathryn Duvall, and Karen K. Won of Cooley LLP
1299 Pennsylvania Avenue, NW, Suite 700
Washington, District of Columbia 20004
The attorney docket/reference number is 309101-20000.
|The applicant’s current Correspondence Information:|
|Aaron M. Fennimore|
|1299 Pennsylvania Avenue, NW, Suite 700|
|Washington, District of Columbia 20004|
|firstname.lastname@example.org;email@example.com; firstname.lastname@example.org (authorized)|
A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).
The signatory believes that: if the applicant is filing the application under 15 U.S.C. Section 1051(a), the applicant is the owner of the trademark/service mark sought to be registered; the applicant or the applicant’s related company or licensee is using the mark in commerce on or in connection with the goods/services in the application, and such use by the applicant’s related company or licensee inures to the benefit of the applicant; the specimen(s) shows the mark as used on or in connection with the goods/services in the application; and/or if the applicant filed an application under 15 U.S.C. Section 1051(b), Section 1126(d), and/or Section 1126(e), the applicant is entitled to use the mark in commerce; the applicant has a bona fide intention to use or use through the applicant’s related company or licensee the mark in commerce on or in connection with the goods/services in the application. The signatory believes that to the best of the signatory’s knowledge and belief, no other person has the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion or mistake, or to deceive. The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements and the like may jeopardize the validity of the application or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.
Signature: /kathleenejohnston/ Date Signed: 06/16/2014
Signatory’s Name: Kathleen Johnston
Signatory’s Position: Associate General Counsel
RAM Sale Number: 86311282
RAM Accounting Date: 06/17/2014
Serial Number: 86311282
Internet Transmission Date: Mon Jun 16 19:55:01 EDT 2014
TEAS Stamp: USPTO/FTK-184.108.40.206-201406161955018